Do you know – with certainty – what your site visitors’ key tasks are?
January 28, 2010Websites in many cases have become monoliths, containing information dating back many years on every conceivable subject. They provide consumers a multitude of paths and options. The problem is that most consumers are attempting to find and complete just a few simple tasks. For telecommunications websites, this could be wanting to view their most current bill, to buy a new service or to cost compare a service against their current provider. Critical tasks should be obvious and easy and it is surprising how few critical tasks there really are in the majority of website.
If you had clear evidence, backed by objective data, of which tasks were critical for a large proportion of your consumer interest, would it influence your priorities for the next site revision? Would consumer task completion make the site much more effective. We are all overwhelmed with data and information and the website is such an anonymous experience, we need to stop and ask ourselves – “why do consumers come to the site” and not “what can we give them”.
Based on over 10 years of online research by world-renowned web content expert and founder of Customer Carewords Gerry McGovern, Task Identification is a unique technique that allows your customers to tell you about their top goals and tasks in precise, statistical terms. Unlike focus groups and clickstream data analysis, Task Identification reveals what site visitors actually want to do – described in their words and terms (‘Carewords’). It has the ability to move the focus of the website from a company-centric to a customer-centric view. Most crucially, it is based on evidence and data, not opinion and design trends.
Gerry, as is his way, will be presenting a highly engaging webinar on February 22, we highly recommend attending.
Click here for a complementary registration.
