Mobile Web Surfing more Popular in the US than in Europe

According to a recent report by Comscore, 29.4% of US mobile consumers use their phones to browse websites. This represents a 2.4 point increase over the previous quarter. This compares to just 22.2% for European consumers, who it seems, have a higher liklehood of downloading applications than their US counterparts. The European data is however very disparate with the UK market at 30.8% browsing the internet  down to the Germans at just 17.4%.

Fully 50% of all mobile web traffic come from smart phones. The iPhone has over 25% of the smart phone market but Android is making up ground at a 9% share and news that in April, Android outsold the iPhone. The Blackberry continues to be the dominent corporate player and holds 42% of the market.

So what does this all mean?

• Consider carefully your overall web strategy – you still have a large number of customers visiting your web sites, not opting for the latest iphone/Android app.
• The public spat between Apple and Adobe/Microsoft resulting in no Flash/Silverlight support for the iPhone/iPad does effect your overall web development – so many sites now make use of these technologies especially on home page
• You do need to consider a mobile-only site with reduced functionality and a tighter understanding of key customer tasks

Just when you thought it was easy, you have yet more work to fit into the schedule.

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